Technical search optimisation, content systems and interface design. Treated as engineering problems, because that is what they are: crawlability, page speed, structured data and a publishing pipeline that runs whether or not anyone remembers to post.
Every bullet below is work we have shipped. Where a line looks like filler on another company's site, it is here because a client needed it and we built it.
Audits, site architecture, structured data and Core Web Vitals.
What to write, in what order, for a category that may not have search volume yet.
Systems that plan, generate and publish on schedule through official platform APIs.
Interface design and design systems, including the parts that never make a portfolio: empty states, error messages, focus rings and keyboard paths.
The same artefacts every time, regardless of project size.
Deliberately narrow. A team our size claiming twenty frameworks is claiming one thing badly, twenty times over.
Open the work page for the full case note on any of these, including what did not go to plan.
A 21-post campaign scheduled and published through official APIs with zero possibility of a double-post.
A single-file application with structured data, full metadata and Core Web Vitals treated as a build constraint.
Eighteen pages, no framework, no tracking, and every page under 110 KB inlined.
Answered as we would answer them on a call, including the ones with awkward answers.
Technical fixes can move things within weeks. Content and authority take three to six months to compound. Anyone promising faster is either lucky or lying, and we would rather say so now.
No, but keyword-first strategy is. We build for the questions your buyers ask before they know your category exists, and measure differently.
Through official APIs, yes. Through browser automation, no — it breaches platform terms and risks a permanent page restriction. The compliant route takes longer to build and is still the right call.
The reason a product is not working is rarely where the client first thought it was, so these three sit alongside this one more often than not.
Describe the problem rather than the specification. If a smaller piece of work would answer it, we will propose that instead.